Nurture NJ Social Media for National Ambassadors

Posted 02/19/2021

First Lady Tammy Murphy launched Nurture NJ in early 2019 as a statewide awareness initiative committed to reducing infant and maternal mortality and morbidity and ensuring equity in care and outcomes for mothers and infants of all ethnic groups.

To achieve its goal of making New Jersey the safest and most equitable place in the nation to deliver and raise a baby, Nurture NJ focuses on strengthening coordination and programming between departments, agencies, and stakeholders. On January 25, Nurture NJ announced the release of the Nurture NJ Maternal and Infant Health Strategic Plan to reduce maternal morality by 50% over five years and eliminate the disparities in birth outcomes.

We hope you will spread the word about the Nurture NJ Maternal and Infant Health Strategic Plan to a national audience on your social channels. Click here to find suggested copy for social media posts, paired with social graphics to help you discuss the initiative, share video of First Lady Tammy Murphy talking about the maternal health crisis and encourage your network to join #NurtureNJ in achieving maternal justice. Feel free to edit the social copy to better suit your voice.

Social Graphic

Remember to use the hashtag #NurtureNJ in all posts.

Graphics and suggested copy for Facebook, Twitter, and Instagram below

Relevant Links and Social Handles

Facebook Post 1:

Issue: Black women are 7x more likely than white women to die in NJ from pregnancy related complications. Black babies are over 3x more likely than white babies in NJ to die before their first birthday.

Solution: @FirstLadyNJ, in partnership with over 100 collaborators, released the #NurtureNJ Maternal and Infant Health Strategic Plan to ensure equity in care for mothers and babies of all races.

I believe New Jersey could be a model for the nation. Check out the initiative at nurturenj.nj.gov

[Download Graphic]

Facebook Post 2:

ICYMI, @FirstLadyNJ Tammy Murphy, in partnership with over 100 collaborators, released the #NurtureNJ Maternal and Infant Health Strategic Plan, designed to tackle the racial inequity in maternal health outcomes head on. To learn more about this initiative, check out the video from the launch: [Facebook Launch Video]

Twitter Post 1:

To tackle systemic racism and improve health outcomes for mothers of color in her state, @FirstLadyNJ unveiled the #NurtureNJ Maternal and Infant Health Strategic Plan. Check out the plan: nurturenj.nj.gov [Download Graphic]

Twitter Post 2:

New Jersey is on a mission to tackle systemic racism and improve health outcomes for mothers and babies of color. @FirstLadyNJ’s #NurtureNJ Maternal and Infant Health Strategic Plan could be a national model for maternal justice: [YouTube Launch Video]

Instagram Post

Achieving maternal justice requires transformational change in a system that has historically failed our Black mothers and babies. That’s what the #NurtureNJ Maternal and Infant Health Strategic Plan intends to do. Check out @FirstLadyNewJersey and NurtureNJ.nj.gov to learn more about the initiative and find out how you can get involved.

[Download Graphic]