NJSNA Recognized for Award-Winning PR, Social Media by Industry

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Victoria Hurley-Schubert, Creative Marketing Alliance public relations and social media specialist (left) and Kenneth Hitchner, Creative Marketing Alliance public relations and social media director (right), standing with Judith Schmidt, New Jersey State Nurses Association CEO (center), after accepting the Public Relations Society of America New Jersey Chapter Gold Award for best Public Affairs campaign at the Basking Ridge Country Club on June 14.

TRENTON, N.J. – June 14, 2017 – The New Jersey State Nurses Association (NJSNA) has been recognized for excellence in communications and honored with three awards by two industry organizations.

The Public Relations Society of America New Jersey Chapter honored the work of NJSNA and Creative Marketing Alliance (CMA), a full service, award-winning, strategic marketing and integrated communications firm in Princeton Junction, with the Gold Award for best Public Affairs campaign on June 14 at the Basking Ridge Country Club.

The partnership was also recognized by the New Jersey Ad Club, which gave the pair top honors in the media relations category and second place for NJSNA’s Facebook page.

“The staff at CMA has become an integral member of the NJSNA team, working hand-in-hand with our board and members,” said Judith Schmidt, NJSNA CEO. “They have helped us attract new members by increasing our visibility and promoting the work our members do on behalf of all nurses. CMA is constantly on the lookout for new opportunities for NJSNA.”

Since the organization began working with CMA, NJSNA experienced a 12-percent membership increase in 2016, increased visibility advocating for a gun violence study by the Centers for Disease Control, and secured six high-profile speaking engagements for its senior leadership.

“Last year, CMA put one of its clients in the news—on average—every 12 hours and in front of two million targeted individuals every day,” said Jeffrey Barnhart, CEO and president of CMA, which has been successfully delivering brand awareness and increased visibility for 30 years. “It has been a pleasure watching CMA help the nurses raise their visibility and showcase them as leaders in New Jersey health care.”

For more information about NJSNA, visit www.njsna.org. For more information about Creative Marketing Alliance, visit www.CMAresults.com.

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About NJSNA
NJSNA, which was established in 1901, is a constituent member of the American Nurses Association.  The New Jersey State Nurses Association (NJSNA) represents the interests of 125,000 registered nurses and advanced practice nurses as an advocate for the nursing profession. NJSNA’s lobbying arm continues to protect the nursing profession through legislative victories. Its nonprofit foundation, Institute for Nursing, helps nurses further their careers by providing continuing education, scholarships and research grants in addition to invaluable networking opportunities. For more information, nurses can visit www.njsna.org or contact NJSNA at njsna@njsna.org or (609) 883-5335.

About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment.  It creates and manages results-driven marketing programs using MarketectureTM, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace.  For 30 years, CMA has provided innovative solutions, which include public relations, social media marketing, and publications along with an in-house studio for digital and creative design.  If you’re expecting results, please visit CMAresults.com, call 800.852.4269 or email us at info@cmasolutions.com.

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